And giving them free also increases their circulation figures for attracting ads. Instead, mailing these magazines works out much cheaper than storing. Then there’s always the fear of rodents and insects feeding on these paper magazines.
Such storage consumes valuable space, which often has to be taken on lease. Storing large volumes of back issues of magazines is a logistical nightmare for publishers. Any organization will place a paid advertisement in a magazine only if it has a large readership.īy giving away free subscriptions, these magazines try and increase readership, which could translate as higher advertising revenues and greater profits. Most publications including magazines and newspapers depend on advertising revenues to meet their operational costs and make profits. And why? There’re several reasons that companies, media houses, publishers and other organizations offer free magazine subscriptions.
Understandably, you might wonder who gives away free magazine subscriptions.
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